DAILY CARRY CO. // 2024
Disciplines: Brand Story, Brand Voice, Logo Design, Copywriting
For Daily Carry Co., a brand focused on crafting high-performance pocket knives for the modern man, I developed their branding to reflect a blend of rugged functionality and refined style. The branding captured the essence of reliability and sophistication, appealing to individuals who value practical, well-designed tools for everyday use. Through logo design, visual identity, and cohesive brand guidelines, I emphasized the sleek durability of Daily Carry Co.'s products, positioning them as essential, stylish accessories for the modern, on-the-go lifestyle.
